Elliptic Essentials
The logo for Elliptic Essentials serves an entire line of essential oils (currently in development), including individual oils as well as custom blends. My design began with the concept that scent is carried primarily upon the element of air, and that airships are designed in the shape of an ellipse. As a nod to airship navigation, the four cardinal directions are incorporated into the logo. Additionally, the four directions correspond to the elements of air, water, earth, and fire; all required for the process of cultivating plants to produce the oils.
For Elliptic Essentials’ Air Balloon edition of three unisex blends – Grounded, Smoldering, and Aloft – the design needed to appeal to both women and men. Black pepper essential oil is the one ingredient shared by all three fragrances* and informed the use of black stripes behind the name of each scent.
I designed all components of the logo and labels, including the creation of custom icons.